McFarlane was promoted to Director of Communications and Creative Content in July 2024 after beginning his duties with the league as Assistant Director of Communications in January 2023.

In his role with the GLVC, McFarlane assists in overseeing the promotion of the league’s 24 sports by producing weekly coverage, updating the Conference website (GLVCsports.com), designing graphics, and managing all of the league's social media platforms. He also aids in the administration and promotion of the league’s Championship events and contributes to the GLVC Sports Network (GLVCSN) – the inclusive league-wide digital streaming platform.

McFarlane arrived to the league office after a sports information internship in the athletics department at Florida State University, where he assisted with various sports, including football, baseball, men’s and women’s track and field, men’s and women’s swim and dive, volleyball, and women’s soccer. In his role, McFarlane aided with several social media accounts, wrote press releases and postgame recaps, updated information on the Florida State athletics website (seminoles.com), distributed team statistics, and maintained relationships with local and national media members.

While in college, McFarlane earned experience in sports through multiple avenues. He served as the media relations intern for the Eau Claire Express, a summer collegiate baseball team in the Northwoods League (NWL), during the 2021 season. Additionally, the recent graduate was a member of the grounds crew at Florida State and with the St. Paul Saints, a minor league baseball Triple-A affiliate of the Minnesota Twins. He also gained experience through volunteering for the Florida High School Athletic Association (FHSAA) Football Championships and Cross Country State Finals.

McFarlane earned a Bachelor of Science degree in sport management from Florida State in December 2022. Originally from Antigo, Wisconsin, he participated in five sports throughout high school, including baseball, bowling, cross country, soccer, and tennis.

McFarlane resides in Indianapolis, Indiana.