INDIANAPOLIS – The Great Lakes Valley Conference (GLVC) has announced the promotion of Jared McFarlane to Assistant Commissioner for Communications & Creative Content, effective immediately.
McFarlane has served as the Conference's Director of Communications & Creative Content since July 2024 after joining the league office in January 2023 as the Assistant Director of Communications. He oversees the GLVC's digital strategy, social media platforms, branding, and graphic design, while serving as the Conference's primary photographer and creative content producer at GLVC Championships. McFarlane’s responsibilities also include managing the league's day-to-day communications efforts through press releases, feature stories, and website content, as well as assisting with oversight of the GLVC Sports Network (GLVCSN). In his expanded role, he will continue leading those efforts while assuming additional administrative responsibilities within the Conference office.
Since joining the GLVC, McFarlane has played a key role in enhancing the Conference's digital presence and brand identity. He spearheaded the development and launch of the league's "Create Your Legacy" brand campaign, while leading creative initiatives across the Conference’s social media platforms, championship events, and digital communications.
Under McFarlane's direction, the Conference has experienced significant growth across its digital platforms, highlighted by a substantial increase in social media engagement and followers. The league’s Instagram page (@glvcsports) hit 25 million impressions in 2025-26, along with its following growing by nearly 150 percent since January 2023. His work has also earned national recognition through College Sports Communicators (CSC), where he was named the 2025-26 College Division Photographer of the Year after previously finishing fourth nationally.
GLVC Commissioner Jim Naumovich said, “Jared’s work as a talented photographer was recognized at the recent CSC Convention in Las Vegas and the data from the GLVC social media accounts tell the story of his tremendous efforts to elevate the visibility and exposure for the GLVC, our student-athletes, teams, and championships. He was instrumental in rolling out the GLVC “Create Your Legacy” campaign in 2025-26 and assumed greater responsibility for the league’s extensive branding efforts at our championship venues. His promotion to Assistant Commissioner for Communications and Creative Content is well deserved.”
A native of Antigo, Wisconsin, McFarlane graduated from Florida State University in December 2022 with a Bachelor of Science degree in sport management.