Lincoln, Neb. — Hudl and the Great Lakes Valley Conference (GLVC) today announced a five-year exclusive media rights partnership, making the GLVC the first conference to adopt Hudl’s new model for live video distribution and fan engagement. The agreement makes Hudl the GLVC’s official media and streaming partner beginning with the 2025–26 academic year.
With this agreement, Hudl becomes the exclusive distributor of every GLVC home event, covering both the regular season and postseason. Fans can expect a consistent viewing experience across the conference, while schools benefit from new revenue potential. At the same time, the GLVC grows closer to its community of supporters and the next generation of athletes already using Hudl.
“The GLVC was the first NCAA Division II conference to create a league digital streaming platform in 2014, and we are pleased to continue our partnership with Hudl with this new streaming services agreement,” said Jim Naumovich, Great Lakes Valley Conference Commissioner. “This partnership ensures our student-athletes, coaches, and fans experience GLVC competitions on a consistent, high-quality platform, while generating new value for our member institutions.”
“This partnership marks an important milestone for Hudl as we continue to modernize the fan experience in collegiate athletics,” said Mark Krug, Elite Fan Partnerships. “The GLVC has a rich history of excellence across a wide range of sports, and we’re proud to deliver every moment through the GLVC Sports Network and Hudl-powered platforms. Together, we’re creating a unified experience that elevates student-athletes, schools, and the entire conference.”
This partnership introduces a new model for collegiate streaming—one that puts athletes and fans first. Hudl’s end-to-end platform captures every step of the athlete's journey (youth, high school, and college), while the GLVC provides the stage for Division II’s best competitions. By combining streaming, data, and storytelling, Hudl will deliver unforgettable experiences for schools, athletes, and their communities.
To view livestreams visit the GLVC Sports Network: https://www.glvcsn.com/
About the Great Lakes Valley Conference:
Established in 1978, the Great Lakes Valley Conference (GLVC) is one of the premier NCAA Division II conferences in the nation, with 15 member institutions across four Midwest states. Originally founded as a basketball league, the GLVC has grown into one of the most comprehensive Division II conferences, sponsoring 27 championship sports. GLVC programs have captured 23 NCAA Division II National Championships, while the league and its members consistently rank among the nation’s leaders in academic success. A pioneer in digital distribution, the GLVC launched the first league-wide streaming network in Division II in 2014, delivering tens of thousands of high-quality events to fans worldwide.
About Hudl:
Hudl is the destination where sports and fans connect. Through our Fan Engagement Suite, we deliver live and on-demand streaming, highlights, tickets, and fan interactions across every level of competition. Our technology empowers schools and conferences to showcase their programs with professional-quality broadcasts, while giving athletes and fans the moments that matter most. With more than 325,000 global teams using Hudl, we’re connecting communities, athletes, and the next generation of fans. Learn more at Hudl.com.